Yes, lost teddies are Important

The seven-year old had her priorities right: the bag she'd left at the airport also contained "Nintendo DS game console, Mr Men books and an MP3 player", but what mattered was Orange Ted.

http://www.mailonsunday.co.uk/news/article-1024425/Girl-reunited-teddy-bear-rescue-mission-spanning-globe-1-000-people.html

And Orange Ted is now safely back with the family.